Capstone project- Business MArketing Plan
Executive Summary
Issa's Prints is a business that was started to showcase my designs and share them with others. I would find myself posting my designs or wanting to make my own greeting cards and posters, and with all the feedback I was receiving I wanted to share my designs on different products for anyone to enjoy.
Goal
Long term I want to be able to expand my designs and establish myself and my brand identity to represent me as a designer. I want to be able to make more designs, products and custom work. Currently my focus is to grow my social media presence, use different platforms to help expand my business, and create a strong flow between my social media and website.
What's different about ISsa's Prints?
You can find many people showcasing their work on many different platforms and usually they sell on sites like Etsy. What sets apart Issa's prints is that it is not simply a sight to sell products but it is part of a long term brand identity. The plan is to grow and be able to create different parts to the business. Currently we are growing and want to focus on reaching consumers. By being present on social media and having an independent site we are able to separate the two but still maintain that constant flow of user traffic.
Audience
Our target audience with our current project, are customers age 16-35. The age range is quite broad but when we think of who would and can consume our media and buy product, is anyone. Young people are increasingly shopping online, it has become such a normal thing that parents can help in that process. Art is also appealing to all ages and who's ever taste it fits can see our work combined with our prices allows consumers to buy without feeling like they're breaking the bank. Young people along with older folks are constantly decorating according to what stages of their lives they are in and finding trendy, sophisticated, and affordable pieces can really help tie a place together, and in those different stages of life it can be nice to get a small gift to remind someone you are thinking of them.